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Saturday, January 06, 2007

CABBI workshops

As the conference gets closer, the more excited I get at the thought of the workshops....every time I have been to the innkeeping conference I take away new friends and new ideas from from each and every workshop I make it to. And Rita goes to different ones so we can cover twice the amount of ground. I hope to see some fellow innkeepers at Innspire!

I am going to be attending the following workshops at CABBI Innspire:

Small Property Idea Fair
Have fun in this interactive workshop where fellow innkeepers will share those ideas that have proven successful! All attendees will receive a compilation of these ideas discussed at the workshop.

Build a Better Website
Leading B&B website designers provide a free critique of participants' websites at this workshop. Learn about what works on your website and how to improve it to convert more lookers into bookers. Follow in the successful path of other innkeepers through website case studies. Learn how you can increase your profit from a better website design with a review of "before and after" websites and discover what is hot and what is not. Actual revenue increases and return on investment (ROI) will be shared for each case study.

Search Engine Optimization Secrets
Want to increase your revenue for free? Of course you do, and you will be surprised how quickly you can with a few tips and tricks. Expert Scott Crumpton asks for just an hour and he will show you everything you need to know to get your site to the top of Google, Yahoo and MSN. He will cover everything from simple keyword research to link strategies as well as debunk a few myths along the way. Forget what you think you know-it's what you don't know that is costing you money every day.

Tool Time From A to Z
CABBI Past President and contractor Rick Andersonis one handy man! This hands-on demonstration is guaranteed to be educational, informative and fun! Learn simple steps to make your repair jobs easier.

Market Niches & Value-Added Packages
A panel of successful niche marketers share how they developed their customer base and how to target a particular interest. Increase revenue by creating value-added packages such as wine-tasting tours and romantic weekend getaways; market to bike and sports enthusiasts and accommodate guests traveling with pets.

Empty Beds and Empty Wallets?
Placing a Dollar Value on Your GuestsMarketing costs range from 5-20% of an innkeeper's budget, yet few innkeepers understand how to best allocate their time and measure their limited resources. This workshop will help you estimate acquisition and retention costs, conversion ratios, and how best to use such "pay-to-play" marketing tools as online advertising through directories, search engine optimization (SEO), pay-per-click (PPC), and website design, as well as "pay-if-they-stay" marketing tools like online reservations and gift certificates.

Create Your Own Marketing Plan
This session is designed to assist B&B owners/managers to develop an actionable marketing plan. Learn how to create a market planning model as well as the thinking process needed to transform your property into a market-driven business designed to increase revenues.

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